Susan Strayer LaMotte is the founder of exaqueo, a workforce consultancy.She builds cultures, employer brands and talent strategies for startup and high-growth companies and shows them the real bottom-line value talent plays in company growth.The Young Entrepreneur Council (YEC) is an invite-only organization comprised of the world's most promising young entrepreneurs. Every good startup I know is currently hiring a growth hacker, which is really just a marketing position for a technical or mostly technical person. As a final word on startup equity, remember: dilution is normal. • Was the startup really a success? Concrete, measurable contributions in capital and sweat equity might matter more to the success of your startup than a single idea. • How critical was A’s role at the startup? It’s not an appropriate position for every person who can help your startup. So an equity investment in a seed-stage startup is an even riskier game than the very risky game of an equity investment in a VC-funded startup. Cash, Equity or Both. Startup equity is one of those things that it’s fair to say every startup founder without an MBA struggles with. CFO role at a Startup: The start-up CFO as the commercial manager is certainly one of the central roles in a growing young company. Knowing that every startup is different and has its own unique challenges, the general roles and responsibilities in all tech startups are basically the same. It’s worth a read. First, we suggested that the CEO manages marketing & sales, legal, HR, and other non-tech areas. The equity firm invests in the private equity of operating companies or a startup through a number of associated investment strategies such as venture capital, growth capital, and leveraged buyout. The core drive for such commitments is the pursuit of attaining a positive return on investment. Research competitive startup salaries and compensation. ... it’s not worth giving them an equity stake in your company. Be sure to ask what the fully diluted number of shares is — that is, the total shares as if every share issued has already been converted or excised. This could be a good role for you if you’re super analytical about metrics and the first time you used a spreadsheet it became second nature. ... you're not a fit for the role—or if the company enters harsher financial times—you may be moving on to your next role without receiving any of your equity package. Compensation at a startup company is largely made up of three components: salary, benefits, and equity. But if you’re starting to freak out about who gets what slice of your startup pie, take a deep breath, calm down, and get ready for Startup Equity 101.