The new, mid-roll ad type maintains the 6-second … After a dismal first year as a public company, Snapchat is looking to turn a profit by testing 6 second unskippable ‘Commercials’ on select Snapchat Shows starting in mid-May. Share. Details and Implications: This week, Snapchat users saw unskippable ads for the first time, meaning that they saw ads they couldn’t tap out of, […] To that end, Snapchat is reportedly going to be testing unskippable six-second ads on its platform starting May 15th. Snapchat this week began showing six-second ads that viewers can't skip by tapping on their smartphone screens, Ad Age reported. Background: Following the initial announcement in April, Snapchat has now officially rolled out unskippable six-second adverts called ‘Commercials’ on its platform to users watching content on the Discover and Shows channel. Snapchat’s premium ad service, called Snap Select, will allow brands to “reserve and buy” non-skip, six-second ads, which will populate in the app’s Discover section. On Monday, the first batch of these unskippable, six-second ads began appearing on the app, promoting movies like Deadpool 2 and products like the Samsung Galaxy S9 and Snapple. Snap Inc., the parent company of Snapchat, has announced the launch of a new video ad format: Extended Play Commercials. This ad service will offer ad inventory on a fixed cost-per-thousand (CPM) impressions … The six-second ads show a bar keeping the exact time remaining hidden unless the viewers tries to skip by tapping the screen. Share. Tweet. The test, which is scheduled to start by the middle of next month will … Snap is Going to Test 6-Second Ads in Snapchat That Can’t be Skipped Posted by Evan Selleck on Apr 26, 2018 in News , Snapchat Snap, the company behind the popular app Snapchat ( which just launched new games on the platform ), is still trying to find new ways to generate some regular profit. Snapchat has substantially increased the maxmimum duration of video ads from ten seconds to three minutes.
These ads will soon be made non-skippable, which may hinder users’ Snapchat experience. This announcement may come as an unwanted surprise to users who are used to skipping through ads as much as they want. Snapchat is testing 6-second unskippable ads. Snapchat Rolls Out 6-Second Ads Users Can’t Skip Posted by Evan Selleck on May 14, 2018 in News , Snapchat Last month, it was reported that Snapchat was planning on rolling out advertisements that users couldn’t skip.
The six-second non-skippable ads will be called “commercials” and the messaging giant is all set to test this feature that will soon be made live on the platform if things go as planned. But if you’re a Snapchat user filled with dread at the idea of having to sit through a six-second ad just to open a friend’s snap, there’s some good news for you. Clearly, Snapchat needs to start bringing in some cash.